Explore Your Archive: campaign announced to sector
Get involved in the new public awareness campaign!
Explore Your Archive is the new public awareness campaign for the archives sector.
Explore Your Archive aims to increase public awareness of the essential role of archives in society, celebrate our network of collections and underline the skill and professionalism of the sector. It has been designed for archives of all kinds, throughout the UK and Ireland.
All who work in archives in the UK and Ireland are urged to start planning their contribution to the campaign now.
The campaign will launch to the public from Saturday 16 November 2013.
By participating in the campaign, you can raise the profile of your archive with new audiences, and deepen the understanding and support of current users. A key aim is to increase understanding of the essential role of archives among the general public who might not choose to visit an archive personally, and it contains messages relevant to everyone and those specifically for people who are already engaged with archives.
Like the Archives Awareness Campaign, the previous national campaign, Explore Your Archive is designed to work at an organisational level, so that you can design the events and stories most relevant to your collections and communities. To help you develop your Explore Your Archive campaign we have produced a toolkit with advice, guidelines and ready-to-use artwork. You can choose the level of participation that is right for you, whether it is using the key messages through your existing channels, or creating a story box (one of the ideas in the toolkit) around which to build events and news stories.
Please have a look at the Explore Your Archive toolkit at www.nationalarchives.gov.uk/yourtoolkit which contains templates and artwork available for free download. We have also created a community discussion forum to discuss your ideas, stories and plans for the campaign, details of which can be found in the toolkit.
Staff at the Archives and Records Association and The National Archives have worked closely together to develop the Explore Your Archive campaign and will support and advise throughout. During the campaign, they will also be promoting stories to the national press and media. The Campaign team is (photo, left to right) Angela Owusu and Emma Markiewicz from The National Archives and Marie Owens from the Archives and Records Association (UK & Ireland).
Tuesday, 14 May 2013 09:37